The people doing the thinking do the work.
StoreSmith combines commercial marketing judgement with specialist Google Ads execution for large ecommerce catalogues. Francisco and Wyn diagnose the opportunity, decide what matters and stay responsible for the work. There is no handoff from a strategy team to a delivery team you have never met.
Francisco
Co-founder, Client ServicesFrancisco brings more than 20 years across marketing management and advertising strategy. He has worked on the business side of marketing, where advertising has to answer to sales, customers, stock, revenue and margin. At StoreSmith, he makes sure the work starts with the right commercial problem and stays connected to what the business is trying to achieve.
Wyn
Co-founder, DeliveryWyn specialises in Google Ads for large ecommerce catalogues. His ecommerce account experience spans automotive, agriculture, industrial supply, sports and supplements, clothing and apparel, and resale. He works hands-on across product feeds, Merchant Center, Shopping, Performance Max, campaign structure, search demand, targeting and budget allocation. The revenue results shown on this site come from ecommerce accounts he has managed.
The people who diagnose the opportunity deliver the work.
There is no handoff to a junior team. You hear directly from the people making the decisions. Reporting is written in products, sales, revenue and commercial priorities, rather than a wall of platform metrics you have to translate yourself.
The diagnostic
Written by the two of us. It is the same commercial view we would use to manage the account.
The 90-day implementation
The evidence becomes the starting point for a detailed account-specific plan. We implement the work without a handoff or re-brief.
Ongoing management
The same two people keep reading the numbers and changing the campaigns, month after month.
See how we think before you hire us.
The free diagnostic is the fastest way to see how Francisco and Wyn approach the business. The same two people who prepare the report will walk you through the findings and would remain responsible for the work.