Find the sales hiding in your catalogue.
We are a specialist Google Ads management team for large ecommerce catalogues. We help you increase revenue from your existing budget by making sure the right products are visible, supported and funded.
Start with our FREE Demand Capture Diagnostic. It shows where revenue is being lost, what is holding performance back and which changes are most likely to improve results.
Free written report in about five business days after we receive the data. Findings call included. Yours to keep.
If you sell thousands of products, you know the feeling.
A few lines sell themselves. Most just sit there.
- You can't easily tell which products could be selling and aren't.
- Google Ads won't tell you either — it reports by campaign, not by product.
The range you spend years building stays half dark.
Revenue is lost when search demand, product visibility and budget do not line up.
Three issues stop customer demand from becoming revenue:
Google cannot read the whole catalogue.
Incomplete or inaccurate product data can stop in-stock products from appearing for relevant searches.
Too much budget is concentrated on too few products.
Products with revenue potential receive too little investment to perform.
Reporting hides the product-level story.
Account and campaign totals can look healthy while commercially useful product-level opportunities remain hard to see.
What we actually do.
Find
We read your catalogue product by product and find the demand slipping through: the lines buyers want that never get shown.
Fix
We repair the feed and rebuild the campaigns so Google can finally see and serve those products.
Focus
We move budget onto what sells and pull it off what won't. Same spend, pointed at the right products.
Fine-tune
We keep revenue opportunities, product visibility and budget aligned as products, stock, demand and performance change. New products are assessed, campaigns are adjusted and investment follows the clearest commercial evidence.
Two senior operators stay responsible for the work.
Francisco and Wyn complete the diagnostic, decide the priorities and manage the work. The people reading the numbers are the people changing the campaigns. Because our fee is based on the work rather than a percentage of ad spend, we can recommend where to invest, where to hold and where to stop.
Specialises in Google Ads for large ecommerce catalogues, with hands-on experience across product feeds, Merchant Center, Shopping and Performance Max.
More than 20 years across marketing management and advertising strategy, on the business side of marketing.
Clear priorities. Commercial reasons.
We explain what is working, what has changed, where budget is no longer working well and what should happen next. Recommendations are tied to products, sales, revenue and budget, not to a percentage of how much you spend.
Success stories.
Google Ads revenue increased from approximately $200,000 to $250,000 a month without increasing ad spend.
Monthly Google Ads revenue grew from approximately $400,000 to $600,000 after budget and campaign decisions were rebuilt around commercial value.
Monthly Google Ads revenue grew from approximately $75,000 to $110,000 at the annualised run rate. Return on ad spend also improved from 13.5× to 14.3×.
Who this is for.
✓A great fit
- →A deep catalogue: usually 500+ products, where product visibility and budget allocation materially affect revenue growth
- →Existing high-intent demand: people already search Google for the products you sell
- →Utility, trade, technical, replacement or repeat-purchase products, sold B2C, B2B or through a mixed model
- →Already running Google Ads
✕Probably not for you
- →A small or single-category range where every product already receives deliberate visibility and budget decisions
- →Not running Google Ads yet
If there is no worthwhile demand or room to improve, the diagnostic will say so before you spend anything with us.
See what your catalogue and budget can do next.
Book our FREE Demand Capture Diagnostic. See where revenue is being lost, what is holding performance back and which changes are most likely to improve results.